Omni-channel marketing delivery
To provide the right experiences in every channel and to operate in line with the defined brand equity, CX and CRM strategy, I support your marketing delivery and go-to-market operations. A well-designed marketing mix covers the following areas: tone of voice and messages, digital and physical assets, activation and promotion plan, sell-in and POS material, employee training and engagement. In details:
To provide the right experiences in every channel and to operate in line with the defined brand equity, CX and CRM strategy, I support your marketing delivery and go-to-market operations. A well-designed marketing mix covers the following areas: tone of voice and messages, digital and physical assets, activation and promotion plan, sell-in and POS material, employee training and engagement. In details:
- Brand identity and signatures: Visual Identity and Visual Merchandising guidelines, tone of voice guidelines, FAQs
- Consumer calendar, activation plan, promotion plan
- Fit for use and fit for purpose asset mapping and creative agency brief: digital assets (web, social, e-mail), visuals merchandising and promotion tools
- Trade sell-in tools: product catalogues, sell-in tools, POS material
- Employee enablement and engagement: internal communication, training, incentives
Visit my blogs for some strategic thoughts about how marketing delivery can influence your awareness and consideration phases: