CxBrandLab is operated by Daniel Toth CxBrandLab, a sole proprietorship registered in Zurich, Switzerland (Company Registration No. CHE-258.047.770).

This privacy policy will explain how our organization uses the personal data we collect from you when you use our website and services.

Topics:

• What data we collect?
• How do we collect data?
• Legal basis of processing your data
• How will we use data?
• How do we store your data?
• Marketing
• What are your data protection rights?
• What are cookies?
• How do we use cookies?
• What type of cookies do we use?
• How to manage your cookies?
• Privacy policy of other websites
• Changes to our privacy policy
• How to contact us
• How to contact the appropriate authorities

What data do we collect?

CxBrandLab collects the following data:

• Personal identification information (name, e-mail address, phone number, etc.)
• Professional information (such as company name, organization name, organization size, role or industry)
• Information submitted when purchasing digital products, including details provided for personalization and watermarking of purchased materials
• Communication data (such as messages, inquiries, consultation requests, or information submitted through contact forms)
• Technical data collected through cookies and analytics tools (such as IP address, browser type, device information, and website usage data)

Legal basis of processing your data

We process personal data based on one or more of the following legal grounds:

• Your consent (e.g., newsletter subscription)
• The performance of a contract or pre-contractual measures (e.g., responding to inquiries or preparing offers)
• Legitimate business interests (e.g., improving our services and website functionality)
• Compliance with legal obligations where applicable.

If you contact us regarding consulting services, we may process your data to respond to your inquiry, prepare proposals, and manage client relationships.

How do we collect your data?

You directly provide CxBrandLab with most of the data we collect.

We collect data and process data when you:

• Get in contact with us online, request an introduction call or an offer, place an order for any of our products or services
• Subscribe for a newsletter
• Use or view our website via your browser’s cookies
• Purchase digital products through third-party platforms associated with CxBrandLab (such as Buy Me a Coffee) and submit information through forms required to deliver or personalize purchased materials. Third-party platforms may also collect and process personal data in accordance with their own privacy policies.

CxBrandLab may also receive your data directly from the following sources:

• When you contact us offline (telephone, letter, etc.), request an offer, or place an order for any of our products or services.

How will we use your data?

CxBrandLab collects your data so that we can:

• Process your information and/or offer request and order, manage your account
• Process purchases of digital products and deliver purchased materials
• Personalize purchased digital materials (for example watermarking guidelines with purchaser information)
• E-mail you with special offers on other products and services we think you might like
• Manage your appointment booking via SMS
• Keep in touch with you
• Inform you about CRM and marketing topics of your interest (blog newsletter)

How do we store your data?

CxBrandLab securely stores personal data using service providers such as website hosting platforms (e.g., WordPress), email marketing platforms (e.g., Mailchimp), and internal business records maintained by the company.

Some service providers we use (such as email marketing or hosting providers) may process data outside Switzerland or the European Economic Area. In such cases, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law.

Marketing

CxBrandLab would like to send you information about products and services of ours, keep in touch with you, and send you blog newsletters.

We do not share your data with third parties for marketing purposes.

If you have agreed to receiving marketing by opting in for our newsletter, you may always opt out at a later stage. Please find the unsubscribe link on our e-mails.

If you wish to be completely deleted from our database, please send an e-mail to admins@cxbrandlab.com

What are your data protection rights?

CxBrandLab would like to make sure you are fully aware of all your data protection rights. Every user is entitled to the following:

• The right to access: you have the right to access CxBrandLab for copies of your personal data.
• Right to rectification: you have the right to request that CxBrandLab corrects any information you believe it is inaccurate. You also have the right to request CxBrandLab to complete information you believe is incomplete.
• The right of erasure: you have the right to request that CxBrandLab erases your personal data, under certain conditions.
• The right to restrict processing: you have the right that CxBrandLab restricts the processing of your personal data, under certain conditions.
• The right to object to processing: you have the right to object to CxBrandLab for processing your personal data, under certain conditions.
• The right to data portability: you have the right to request that CxBrandLab transfers the data we have collected to another organization, or directly to you, under certain conditions.

If you make a request, CxBrandLab has one month to respond to you. If you would like to exercise any of these rights, please contact us at admins@cxbrandlab.com

What are cookies?

CxBrandLab uses cookies in a range of ways to improve your experience on our website, including:

• Understanding how you use our website.
• Targeting you with dedicated services and offers based on your website and e-mail behavior.

Where required, we request your consent before placing non-essential cookies on your device via a cookie banner or consent tool.

What type of cookies do we use?

There are a number of different types of cookies, however, our website uses:

• Functionality: CxBrandLab uses these cookies so that we recognize you on our website and remember your previously selected preferences. This could include what language you prefer and the location you are in. A mix of first-party and third-party cookies are used.
• Advertising: CxBrandLab uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed, and information about your browser, device, and your IP address. Our company sometimes share some limited aspects of this data with third parties for advertising purposes. We may also share online data we collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

How to manage cookies?

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy Policy of other websites

The CxBrandLab website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

CxBrandLab keeps its privacy policy under regular review and places any updates on this webpage. This privacy policy was last updated in March 2026.

How to contact us

If you have any questions about the privacy policy of CxBrandLab, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us via e-mail at admins@cxbrandlab.com

This privacy policy is designed in accordance with applicable Swiss and European data protection regulations, including the Swiss Federal Act on Data Protection (FADP) and the EU General Data Protection Regulation (GDPR), where applicable. More information you may find here: https://gdpr.eu/privacy-notice/