The CRM (r)evolution: experience over technology
I’ve created the Brand and CRM X platform to foster a more consumer centric business view. Branding, CX and CRM are my passion. The idea is to share related content, to inspire, to influence, to support, to help. This is kind of my way towards unlocking long-term professional fulfilment, or self-actualisation in Maslow’s terms, if […]
CRM strategy part #1: CX in a partnership model
In the previous content with the title of ‘The CRM (r)evolution’ I’ve exchanged thoughts on the definition of CRM, and on the importance of approaching it from a brand and CX – and not from the tech or from the automation – angles. With this article I wish to give you a general methodology, how […]